Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide to us, including:

• Personal Information: Name, email address, phone number, mailing address
• Account Information: Username, password, preferences
• Payment Information: Billing address, payment method details (processed securely by third-party payment processors)
• Communication: Messages, inquiries, feedback, and survey responses
• Size and Fit Information: Measurements and sizing preferences for personalized recommendations

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages visited, time spent, click patterns, referring websites
• Location Information: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies and similar technologies

2. How We Use Your Information

2.1 Primary Uses

We use your information to:

• Process and fulfill your orders
• Provide customer service and support
• Communicate about your orders, account, and our services
• Personalize your shopping experience and product recommendations
• Process payments and prevent fraud
• Improve our website, products, and services

2.2 Marketing and Communications

With your consent, we may use your information to:

• Send promotional emails and newsletters
• Provide special offers and product updates
• Conduct surveys and collect feedback
• Send personalized recommendations based on your preferences

2.3 Legal and Business Operations

We may use your information to:

• Comply with legal obligations and regulations
• Protect our rights, property, and safety
• Enforce our terms of service
• Resolve disputes and prevent fraud

3. Information Sharing and Disclosure

3.1 Service Providers

We share information with trusted third-party service providers who assist us with:

• Payment processing and fraud prevention
• Shipping and order fulfillment
• Customer service and support
• Email marketing and communications
• Website analytics and optimization
• Data storage and security

3.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Enforce our terms of service

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change and your options regarding your information.

3.4 Consent

We will not sell, trade, or otherwise transfer your personal information to third parties without your explicit consent, except as described in this policy.

4. Data Security

4.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases and secure server environments
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security software and systems are regularly updated
• Employee Training: Staff training on data protection and privacy practices

4.2 Payment Security

We use PCI-compliant payment processors and do not store credit card information on our servers. All payment transactions are processed through secure, encrypted connections.

4.3 Data Breach Response

In the unlikely event of a data breach, we will notify affected users and relevant authorities as required by law, and take immediate steps to secure the compromised information.

5. Your Privacy Rights

5.1 Access and Correction

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Update your account information and preferences

5.2 Data Portability and Deletion

You may request to:

• Receive a copy of your personal information in a portable format
• Delete your personal information (subject to legal retention requirements)
• Close your account and remove your personal data

5.3 Marketing Communications

You can:

• Unsubscribe from marketing emails using the link in each email
• Update your communication preferences in your account settings
• Contact us to opt out of all marketing communications

5.4 Cookies and Tracking

You can control cookies through your browser settings and our cookie consent tool. Note that disabling certain cookies may affect website functionality.

6. Cookies and Tracking Technologies

6.1 Types of Cookies

We use different types of cookies:

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for advertising and retargeting (with consent)

6.2 Third-Party Tracking

We may use third-party analytics and advertising services that place cookies or other tracking technologies on your device. These services have their own privacy policies governing their use of information.

6.3 Managing Cookies

You can manage cookie preferences through our cookie consent banner, your browser settings, or by contacting us. For more information, see our Cookie Policy.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and fulfill transactions
• Comply with legal obligations and resolve disputes
• Maintain business records for accounting and tax purposes
• Protect our legitimate business interests

Specific retention periods vary by type of information:

• Account Information: Until account deletion is requested
• Order Information: 7 years for accounting and warranty purposes
• Marketing Data: Until consent is withdrawn
• Website Analytics: 26 months maximum

8. International Data Transfers

As a Canadian company, we primarily store and process data within Canada. However, some of our service providers may be located in other countries, including the United States. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.

For transfers outside Canada, we rely on:

• Adequacy decisions by Canadian authorities
• Standard contractual clauses
• Certification schemes and codes of conduct
• Other legally recognized transfer mechanisms

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

• Post the updated policy on our website
• Update the "Last Updated" date
• Notify you by email or through our website for significant changes
• Obtain your consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiries within 30 days or as required by applicable law.

12. Governing Law

This Privacy Policy is governed by the laws of Canada and the Province of Quebec. Our data practices comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Act respecting the protection of personal information in the private sector.